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As we promised, the Advanced Link Manager review

January 25, 2012 By Leave a Comment
As we promised, the Advanced Link Manager review 

As we mentioned last month, after trying the SEO tool Advanced Web Ranking, which was a pleasant surprise, we wanted to try a tool for link building created by Caphyon, the Advanced Link Manager(ALM).
As happened with the Advanced Web Ranking you will need some time to get used to manage this tool, but once you do that you will be able to enjoy a powerful link manager tool.
Since the links to your site are one of the most important factors that will affect the presence of your  business on the Internet, it is very important to have a good tool to track your link campaigns. The ALM has many nice features and it is very useful for monitoring your link campaigns. We will try to explain which of them we like the most.With the ALM we don´t just have the opportunity to track how our links are evolving over time but our competitors’ too. This tool is essential to analyze where and why they rank for a particular query, and with just a little time you will be able to know what to do to surpass your competitors ranking. ALM allow us to see all this data in a graph, and edit it with all the information we want to check. For example compare our site against a competitor or just check the paid links.

Everybody who does link building for themselves or for other companies will find ALM really useful. It allows you to generate highly customizable reports in PDF, HTML, XML and CSV formats to show to your customers how the link building campaigns are evolving.Other feature we really like about ALM is that we can check easily the anchor text that we have for each one of our links, helping us to know on which keywords we should be focusing in the future.

Because tracking the reciprocal links can be a very time consuming task, you will find helpful the fact that with the ALM you will have reports of the status of your paid links. It will let you know for example if any of your links have been removed or is nofollow, without the need of you losing your time every time you want to check this information.
Other thing that will help you to improve your link building campaigns is the feature find link partners, that will allow you to find potential link partners related to your industry based on your keywords list and your competitors. After that, ALM gives you information about those sites like the Page Rank, Domain Age or the Alexa raking.

One more thing, ALM will allow you to save a lot of time because you will be able to program a schedule update and at the end of the update, Advanced Link Manager will generate a report you. The combination of this tool and Avanced Web Ranking can help us a lot not just to improve our presence on Internet but also to save a lot of time.
Filed Under: Uncategorized

Hangout with the Search Quality Alliance Team

December 16, 2011 By Leave a Comment

The team of the Search Quality Alliance, a group of former Google members who offer Search Engine Consulting, will be talking about SEO and will answer your question today, Friday 16 of December  from 13:00 to 14.00  in a  hangout, do not miss the chance to ask all your questions about the SEO world!!

 

Filed Under: Google, SEO

Advanced Web Ranking

December 14, 2011 By Leave a Comment
We suppose many of you have been looking for a good keyword ranking tool and we would like to tell you about one we discovered last week and we have to say it was a big surprise. The name of this comprehensive seo software is Advanced Web Ranking. 

During a SEO campaign it is indispensable to evaluate the rankings of the keywords that have been defined for the project, with Advanced Web Ranking to create a new project is pretty easy. First we set the page for which we will analyze the rankings, after that we choose the search engines for which we will review the rankings and the keywords that we want to track during the project.

One of the things we like most about this tool is that the results we get are very accurate, almost perfect. We checked a list of keywords manually on google and after that, we compared them with those results we obtained using different SEO keywords ranking tools and the results for Advanced Web Ranking were the best.

Other good thing about Advanced Web Ranking is that you can set up many campaigns, which is really useful when you are managing many campaigns for different clients, allowing you to have the data of all your SEO projects really good structured with the option of generate and export very professional reports that allow our customers to get an overview of the development of the campaign.

This tool have many interesting features like for example that it allows us to integrate analytics metrics from your Google Analytics accounts with Advanced Web Ranking, and you have the chance to measure traffic and conversions for the keywords you already have in your projects and combine them with the search engine rankings and link building information.

Other feature that we like very much about this tool is the Evolution in Time Chart with which you can follow for your different sites the evolution of the keywords you want to track in the  search engines you want. It is really useful to see the performance of all your SEO campaigns so you can make sure that the campaign is working. It allows you to save a lo of time (you do not need to do all the process of checking the ranking for your keywords every time) and you can export all this information in a report to show the result of the service you are providing to your clients in a really professional way.

If you want to try this powerful SEO tool you have the chance of getting a 30 days trial of the The Advanced Web Ranking to check by yourself the features. After that trial version you can choose four different plans depending your needs, but If you are managing many campaigns for different clients we would recommend at least the professional version to be able to create printable reports and send emails with the reports to your clients.

Filed Under: SEO, Tools Tagged With: , , , ,

New seminar week: Link building

November 21, 2011 By Leave a Comment

Link Building is by far a method which can help you to be indexed by search engines faster than usually. Unfortunately, this method has been demonized by search engines because is typically used in the wrong way: 3rd party companies are just buying links from other sites, focusing too much in PageRank, exchanging links with unrelated sites…

During our course, we will focused on

  • Types of links
  • Link Quality vs Link Quantity
  • Natural link exchange strategies
  • Link building follow up

The main point is that your site or blog has to be connected to your ‘community’ in a natural way. This ‘community’ is all the sites that are strongly related to your main topics & interests: This network would be an added value for your visitors, and will accelerate your visibility for search engines. We are just accelerating the process to achieve the results you may achieve in more time.

Filed Under: Google, Search Engines, SEO

The Future of Facebook

October 30, 2011 By 3 Comments
Since Google announced the release of Google+ we all have noticed that Facebook has experimented many changes to compete with the new social network of Google. Due to all the latest Facebook announcements about all the new features, the partnership with companies like Ebay and Skype, I was wondering how much Facebook will grow in the next months and their plans for the future. Now using apps you have the chance to open your online store in Facebook like if it was a CMS, link your blog, youtube or flickr accounts, enjoy nice statistics to track all the information, and many more things.

All those things took me to check their career section and noticed that they have opened a huge number of job offers, around 400. Facebook has around 2000 employees so it means they are planing to increase their workforce by 20%. Such amount of new openings make me wonder what the plans of Facebook are. Now Facebook is investing a lot to develop apps that allow companies open their site in Facebook with a lot of features, like if it was a normal site.
Many people are wondering if they should have their Facebook page like the main site. In my opinion it is important to have presence in Facebook but they can change completely the platform where your site is or cancel your account at any moment for a very number of reasons. So you do not really own your site.

I cannot wait to know what will happen in the followings months with all that and the competition with google+.

Filed Under: Google, Social Media
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