The seminar consits of 12 weekly seminars, each of them could be taken separately and is repeated 12 weeks later. Schedule.
- Intro
- Keywords
- CMS
- SEO
- SEO PRO*
- Analytics
- Link Building
- SEM
- SEM PRO*
- Social Media
- Affiliate Marketing / Remarketing
- Case Studies
SEO/SEM/SMO Introduction
Know what Search Engine Optimization, Search Engine Marketing, Social Media Optimization are in detail and how they go together.
Topics:
- Basic concepts
- Traditional vs Online Marketing
- Different parts of Online Marketing
- SEO
- SEM
- SMO
- Affiliate Marketing
- SEO
- How they go together
- The SERP
Keyword Research
More traffic? Keywords are the key!
Topics:
- What is a keyword?
- How to find the best Keywords
- Short Head & Long Tail
- Wrapping, Wrapping, Wrapping
- Keyword-Tools
What is a CMS
All about Content Management Systems (CMS)
Topics:
- How CMS works
- General functionalities
- Important Extensions
- Products overview
- WordPress
- WP Installation, Themes, Functions
Search Engine Optimization
THE GOOGLE CODE interpretation
Topics:
- Triple crown
- Meta informations
- Technical Site Structure (URL, Navigation, Sitemap etc.)
- Content (Headlines, Keywords, Linkbuilding, etc.)
- SEO Tools
Search Engine Optimization PRO
Deep insights to increase search engine rankings
Topics:
- Social Media Interaction
- Content is King
- Duplicate Content
- Redirections
- Google Webmaster Tools
- CMS Optimization
- Black Hat Optimization
*Advanced Knowledge Required
Analytics
Who is doing what on your site? Take advantage of this knowledge now
Topics:
- How does it work
- Setup Google Analytics
- Interpreting Results
- Setup Goals
- How to connect Adwords with Analytics
Link Building – Off-page SEO
How to improve website rankings through backlinks
Topcis:
- Types of links
- Link Quality
- Link Quantity
- Link exchange strategies
- Link building follow up
Search Engine Marketing
Only pay for quality traffic! Setup & optimize SEM campaigns
Topics:
- Definitions and Basics
- Paid Search vs. Organic Search
- The Search Networks
- Account Setup & Easy Navigation
- AdWords Auction Model & Quality Score
- Adgroup creation: Keywords and Adtexts
- Target Group Analysis
- CPC Management
- Helpful Tools
- Statistics & Tracking for Campaign Optimization
- Free 75 € AdWords voucher
Search Engine Marketing PRO
Advanced SEM tactics, read between the lines!
Topics:
- Advanced Settings, Experiments and Tracking
- Keyword Evaluation & Optimization
- Metrics and Conversions
- Google Analytics
- Bid Management
- Advanced Ad Copying
- DOs and DON’Ts
- Recommended Tactics
- AdWords Editor Functionalities & Advantages
- Display Network Possibilities
- Advanced Reporting
- AdWords Certification Help
*Advanced Knowledge Required
Insights how to successfully run Affiliate and Remarketing Campaigns
Affiliate Marketing:
- Affiliates / Publishers
- Merchants / Advertisers
- Affiliate marketing strategies
- Affiliate Networks
- Best practice – Zanox
Remarketing / Retargeting:
- The retargeting strategy
- Pros and Cons
- Players in the Game
- Best practice – Criteo
Practical Cases
Getting it done - Best Practise examples how you run an Online Business
Topics:
- Online Marketing Showcases
- How to communicate with the client
- Which Online Marketing channels do we use and why
English
Social Media Optimization (SMO)
The Social Networks - Get involved, animate the people, but please don’t mess it up
Topics: