Online marketing is an exciting topic to learn about. This course provides the fundamental skills needed in this dynamic industry – skills useful not only for future job prospects, but also on an individual level for future use. We offer 12 weekly seminars, covering a wide range of topics and combining a mixture of theory and practice.
Upgrade your skills-set today – sign up and build a foundation for your Online Marketing knowledge!
Check our schedule for more information. Introduction, Organisation and Project Management Learn about our business: how we manage tasks with project management tools, organise work with cloud documents – but most importantly – discover the wider industry in which we operate. A place where modern marketing methods are replacing old, where competition is fierce and knowledge is key. This is the beginning of a profound learning experience. Topics: Planning, Preparation and Installation Planning and preparation are the building blocks for success and online campaigns are no different. Whether you are going to design a simple blog or a complex business website, there are certain steps you should follow first. This seminar focuses on the most important issues for online planning. Topics: While thinking about .. Plug Ins and Layout -Add additional features specific to your website needs. Topics: Content Let’s face it, writing good content isn’t always easy. In a marketing environment it’s all the more important to get this right. Writing must communicate the message and appeal directly to your target audience. It must also be geared towards search engine results. This seminar encourages students to focus their content writing. Topics: Usability Usability is the most important end result. You might have a brilliant product and strategy, but if your customer can’t use your site properly they will lose interest and you will lose money - We will show you methods to improve your success. Topics: Search Engine Optimization How do you improve your site ranking? A valuable question for employers, individuals and business owners alike. In this seminar we will guide you through the important principles to get right. This vital topic is covered throughout our programme. Topics: Analytics Make sense of the online jungle. Who is doing what on your site? What are they searching for? Is your paid advertising cost effective? These are important questions for any online marketing manager. Become proficient in analysing this information and using it to support decision making. Topics: Content Strategies To quote Bill Gates – “Content is king”. Everything on your blog or business site must be purposefully written – It must draw in users, keep them interested AND be caught by search engines. Much of this falls back on effective planning. The seminar will be on specific tactics to make this work for you. Topics: Search Engine Marketing –All About Google AdWords Allocate your time and money more efficiently – Is a paid search the smart thing to do? Or is a well placed free search ranking a better possibility? Make sense of these decisions and learn the different aspects you must consider. Affiliate Marketing / Remarketing Ever been bothered by annoying advertisements online? Well, like it or not, these advertisements are a lucrative income for those with a good strategy. Get it right and you can make a comfortable living from home or abroad. Our classes will provide a greater understanding of this competitive industry. Topics Remarketing / Retargeting: Search Engine Optimization PRO .. Search Engine Optimization is a continuous battle by rival websites. In this process it is vital that advanced and specific tactics are used to gain the advantage. The difference between a good SEO campaign and a great one could be a lot of money – Learn all about this from experienced professionals.
Pimp out your layout: Have impressive galleries, videos and Social Media apps to set your site apart from others. Using the right Plug-Ins will be the cornerstone to achieving this. During the lesson we will examine some of the compatibility issues surrounding various plug-ins; how to increase speed and remove spam. Learn from specialists who have a vast knowledge and experience in this area.
The Google Code Interpretation
Only pay for quality traffic! Set up & optimize SEM campaigns.
Topics:
Gain deep insights into increasing your search engine ranking.
Topics:
English
Social Media Optimization (SMO)
The Social Networks -
Reach out to the people! Get yourself seen and heard with this valuable free resource.
It is obvious that the marketing world has changed for ever – Everything from an Obama election campaign to a new Starbucks coffee will use this now. During your time here you will learn about the key strategies and details for implementing a new social media campaign. Don’t get left behind, no area could be more important!