See you in the sun!
Take part in a unique way to improve your SEO skills (including rare knowledge of Google functioning, SEM and Social Media Marketing) while enjoying in the sun!
We combine a 12 week seminar with daily training sessions in Tenerife, Spain, to let you sustainable improve your business/website! Starting February 2011.
SEO Expertise – get to know all the facts that matter!
Getting started
1. The essence and philosophy of SEO
2. Keyword Research, Analysis and Selection: How to find the best keywords for your specific line of business?
3. Why do your competitors rank ahead of you, What should you do to get ahead of them
Making your site attractive for search engines and users
4. How to modify your website structure to make it more search engine friendly
5. On-Page Optimization: How to use your newly discovered keywords to modify your website content and attract the attention of major search engines?
6. Off-Page Optimization: How to build High Quality Links to improve your website ranking?
7. How to write and publish well optimized Landing Pages to attract more links to your website
8. How much should you invest to improve the design and usability of your website
9. Should you create more than one website for your business
10. What you should not do – Black Hat SEO Techniques
Promoting your site
11. How much should you pay for PPC campaigns, in which cases you do not need them
12. Local SEO Marketing: How to improve your website visibility in the local search results
13. How can you leverage your social media campaigns to your company’s advantage
14. Reputation management: how to boost and maintain your business reputation on the Internet
Feedback
15. How to analyze you website traffic and the success of your SEO plan of action
16. How to calculate and improve your website convergence rates and Return on investment (ROI).
17. How to stay up to date with the latest SEO trends
English